BNPL Startup Tabby Raises $58M to Expand Product Line

The $58M funding round will allow Tabby to expand its BNPL offering and support the company’s growing operations

BNPL Tabby

Source: Tabby

Tabby, the MENA-based payments and shopping app, closed a Series C funding round, which values the company at $660 million. The BNPL service provider will use the invested $58M to expand its operations and add next-gen consumer financial services to its offering.

The funding round was led by Sequoia Capital India, with the participation of STV, PayPal Ventures, Mubadala Investment Capital, Arbor Ventures and Endeavor Catalyst. For PayPal Ventures, this was the first investment in the Gulf Cooperation Council (GCC) and the second one in the MENA region (after Egyptian fintech Paymob).

With a total of $394M raised, Tabby has become one of the most valuable startups in MENA. The company currently cooperates with over 10,000 brands including top retail groups in the region, providing users with an opportunity to shop with flexible payments online and in-store from global brands. It has also recently partnered with noon – MENA’s largest e-commerce marketplace.

Last year, Tabby registered 3 million active shoppers, expanded its operations to Egypt and grew its revenue five-fold over the previous year.

Consumer demand for BNPL products differs across regions. Since western markets have a variety of credit opportunities, US, Australian and European BNPL players like Affirm, Klarna or Afterpay are now having tough times. Meanwhile, in developing markets credit penetration is low and BNPL has a more robust use case, as it’s illustrated by Tabby.

"Despite downward pressure on fintech valuations, our business continues to sustainably scale as we lead the generational shift towards fair and transparent financial products in MENA.”
Hosam Arab, CEO and Co-Founder of Tabby

Nina Bobro

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Nina is passionate about financial technologies and environmental issues, reporting on the industry news and the most exciting projects that build their offerings around the intersection of fintech and sustainability.