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Brick-and-mortar retail in the EU 2019 – GfK research

Highest 2019 growth in Romania and Lithuania

Brick-and-mortar retail in the EU 2019 – GfK research. Source:

GfK anticipates nominal turnover growth of 2.0% in 2019 for brick-and-mortar retail in the 27 EU nations (excludes the UK). Romania (+7.0%) and Lithuania (+5.9%) are expected to have the highest growth rates. Growth is also forecasted for Spain (+2.4%) and France (+2.8%). These are some of the results from GfK’s recently released 2019 European retail analysis. The study analyzes trends and developments in 32 European countries and offers a 2019 turnover prognosis, giving retailers, investors and project developers an important reference point for their decision-making.

Overview of the study’s most important results:

  • Purchasing power: In 2018, each citizen of the EU-27 countries had on average €16,878 of purchasing power. This equates to a nominal increase of 3.0% compared to the previous year. The ten EU nations with the highest per capita purchasing power gains this past year all have below-average purchasing power and were admitted into the EU as part of or after the eastward enlargement.
  • Turnover prognosis for 2019: In light of the continued dynamic growth in online retail, GfK anticipates nominal turnover growth of +2.0% for the EU-27 countries. The highest growth rates among the EU states are expected for Romania (+7.0%) and Lithuania (+5.9%).
  • Inflation: Sinking energy prices beginning already at the end of 2018 suggest that the EU’s rate of inflation will fall. Along with continuing trade disputes with the USA, the weakening European economy at the beginning of 2019 is dampening the mood of economists. As a result, a lower 2019 inflation rate of 1.6% is expected for the European Union.
  • Sales area provision: While the total sales area provision for all considered countries also increased in 2018, this happened at a significantly lower level compared to previous years. The EU-wide growth in sales area provision was counterbalanced by population growth. Given this, the per capita sales area provision remains at the previous year’s value of 1.13m². Among the top-three countries in terms of per capita sales area provision are the Benelux nations of Belgium (1.66m²) and the Netherlands (1.60m²) as well as Austria (1.62m²).
  • Sales area productivity: Europe-wide, there was no change to the top three nations compared to the previous year with respect to sales area productivity. The unchallenged forerunner continues to be Luxembourg (approximately 7,250€/m²), which even experienced a slight increase (+1.40%) in sales area productivity in 2018. Second and third place are occupied by Norway (approximately 6,430€/m²) and Switzerland (approximately 6,220€/m²) respectively. As is the case for sales area provision, there continues to be a large range in sales area productivity values among the considered European countries. These values are significantly lower among retailers the further east and southeast that one goes in the EU.

SEE ALSO: How to protect your online store

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