American Express, Discover, Mastercard, and Visa implement Click to Pay
Click to Pay: leading payment systems announced joint solution. Source: shutterstock.com
American Express, Discover, Mastercard, and Visa announced the arrival of faster, more secure online checkout based on the new EMV Secure Remote Commerce (SRC) industry standard, establishing a simplified way for card payments to be made across the web and mobile sites, mobile apps and connected devices. The networks have tested SRC technology in the market with issuers and merchants. Consumers can now click to pay at select merchants in the United States this month, leading up to wide availability in early 2020.
Payment processors and payment platforms, such as Adyen, Authorize.Net and CyberSource – Visa solutions, FIS, Global Payments, Mastercard Payment Gateway Services, and Stripe are now offering click to pay to merchants. The initial focus will be on converting existing Masterpass and Visa Checkout merchants to click to pay.
Cinemark, Movember, and Rakuten are the first merchants to adopt click to pay on their websites, with BassPro, JoAnn Fabric, and Crafts, Papa John’s, Saks Fifth Avenue, SHOP.com, Staples and Tickets.com following by the end of 2019. Consumers shopping on these sites can check out with confidence when they see a common click to pay button with network logos.
The new interoperable checkout aims to make the digital payment experience as secure and simple as possible for everyone involved and increase choice for all stakeholders. This standards-based approach allows consumers to make purchases without having to create or log in to an account. The idea behind this is to mirror the one, consistent checkout experience that exists in physical stores – with one terminal and one way to pay irrespective of the retailer. The vision for the future of digital commerce is that the new button will replace the current guest checkout process.
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