Cross-border e-commerce in Europe – infographic

2018’s state of cross-border e-commerce in Europe

Cross-border e-commerce in Europe – infographic. Source:

Cross-border e-commerce is becoming increasingly popular in Europe, Ecommerce News reports. Of the parcels bought cross-border last year, 38% were purchased from China. And consumers prefer more and more to shop across the borders using their smartphones.

These are some of the key conclusions from the Cross-border E-commerce Shopper Survey among 33,000 frequent cross-border online shoppers from 41 different countries, conducted by the International Post Corporation (IPC).

As said, most parcels that were bought cross-border came from China, followed by the United States (15%), the United Kingdom (10%) and Germany (9%).

In almost every country in Europe, China is the number one country from which online shoppers bought their most recent online cross-border purchase.

Cross-border ecommerce destinations for shoppers in Europe. Source:

Overall, the most popular online retailers for cross-border purchases were Amazon (23%), Alibaba (16%), eBay (14%) and Wish (10%).

And 13% of global shoppers chose to pick up their online orders at a courier’s parcel shop. This method is especially popular among online shoppers in France (46%), followed by Denmark (29%). A parcel locker station (10%) was most commonly used in Finland (40%), Denmark (36%) and Latvia (35%).

SEE ALSO: 4 online and offline retail tech trends for 2019

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