DoorDash launched a co-branded Rewards Mastercard in partnership with Chase, offering 4% cash back on orders placed via the aggregator or its subsidiary Caviar
The San-Francisco-based food delivery company DoorDash launched its DoorDash Rewards Mastercard, in partnership with Chase. The rewards product offers up to 4% cash back on orders placed via DoorDash itself or its subsidiary Caviar. The goal is to drive more frequent, higher-ticket purchases.
In addition to the cashback offer, DoorDash provides cardholders with a free year of its DashPass delivery subscription, driving the adoption of the program and reaching new customers. With a DashPass membership, consumers get benefits such as zero delivery fees, lower service fees on eligible orders, 5% DoorDash credits back on pickup orders, and member-only exclusive offers.
There will be a few flexible redemption options for the cardholders including order payments, a statement credit or direct deposit into a bank account, and gift cards from a variety of brands and retailers.
Being one of the most popular meal delivery options in the US, DoorDash provides a digital logistics platform connecting over 450,000 daily active merchants with over 20 million consumers in the US, Canada, and Australia. In Q1 2021, Doordash had 2 million delivery couriers. The company’s total orders reached 36 million in Q2 2022.
DoorDash’s partnership with Chase goes back as early as 2019. Together, the partners introduced free DashPass memberships to millions of credit cardholders. To further expand its scope of available services, DoorDash acquired Bbot in 2022 to offer in-store payment solutions for restaurants.
Initiatives like these aim to attract customers to making orders via aggregator platforms, which is currently outpaced by direct ordering 4-to-1.