Earlier in 2019, the company already said it wants to launch its platform in Belgium
Ecommerce News found that Bol.com will roll out a French-speaking online shop in June 2020. That’s the first time the Dutch e-commerce runs its online store in another language, thus making it accessible for all consumers in Belgium.
Bol.com revealed it will first start with a few pilot tests before officially launching in Wallonia. There, the company aims to achieve the same success it has in the Netherlands and Flanders, the Dutch-speaking part of Belgium. In these two markets, Bol.com has a total of 10 million customers.
Besides, in the southern part of Belgium, the Dutch e-commerce would have to compete with Amazon, as many Walloons go to Amazon.fr for their online shopping.