Finance & Economics

Easter sales to drop significantly this year due to the pandemic

Coronavirus crisis badly impacted the ability to shop for this year’s Easter

Easter sales

Easter sales to drop significantly this year due to the pandemic. Source:

This year’s Easter trading will be severely burdened under the COVID-19 lockdown measures across the UK, GlobalData found.

Over three-quarters of UK consumers made an Easter purchase in 2019 however we expect figures to fall significantly this year as consumers stay home and forgo family get-togethers following the government’s advice
Sofie Willmott, Lead Analyst at GlobalData

According to the statement, 3 out of the top 5 activities over Easter in 2019 highlight the family-focus of the occasion. For instance, cooking a special meal, spending time with family, and visiting relatives.

As to those who live together, they may cook a special meal jointly. Although, extended families won’t be able to meet up thus decreasing the volumes sold of key food & drink items such as fresh meat and vegetables.

Besides, in 2019, nearly 80% of Easter shoppers bought an Easter egg. Despite customers might purchase these while buying food, the proportion will drop as families can’t meet to exchange gifts.


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