Zalando wants to make the shipping of its packages even more sustainable.
European online retailer wants customers to return packagings. Source: shutterstock.com
The online fashion platform Zalando is planning a pilot for reusable packaging, Ecommerce News reports. The customer can return the transport carrier, ie the carton box or the plastic bag, to Zalando so the German ecommerce company can use it again.
In a story on its website, Zalando says packaging must be part of the picture in the company’s vision to become the leading platform for sustainable fashion in Europe. This decision might be partly influenced by a study which shows that 75 percent of European consumers say the sustainability of packaging influences their purchasing decisions.
Aside from Zalando converting their Beauty Bags from plastic to paper, the company is also introducing polybags (made from 60 percent recycled plastic) to protect its textiles. And now it’s also working on a pilot project to see how the ecommerce company can work with reusable packaging.
The idea is to run the test in several countries in Europe and it will enable customers to return the cartons and plastic bags to Zalando, so they can be used again.
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