GfK announced its new app for sales managers

The app will be publicly available in the second quarter

GfK announced its new app for sales managers. Source:

GfK announces “GfK Performance Pulse”, a digital weekly sales mobile app to help commercial teams make informed decisions on-the-go. Based on data from Point of sales tracking and GfK´s experience in working with manufacturers and their sales teams, the mobile app provides the insights required to gain a competitive advantage.

The app has been designed to enable sales teams to react fast to maximize sales impact and deliver the best return on investment during launches and promotions. Sales managers will be able to keep track of market share, sell-out performance, the strongest competitors, fastest mover and best-selling models.

Today’s retail sector moves at light speed, and there is intense pressure on commercial teams to hit and exceed targets. As Sales Managers are always on the road, GfK Performance Pulse will make their everyday life so much easier by providing actionable and digital insights on-the-go
Tilman Rotberg, VP Market Insights at GfK

GfK Performance Pulse will be publicly available in the second quarter for selected weekly product groups (Smartphones, TV, and Washing Machines) in several countries and will be continuously rolled out to more countries and product groups.

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