Heineken-owned e-commerce startup expands in Europe

Beerwulf further expands in Europe

Heineken-owned e-commerce startup expands in Europe. Source:

Beerwulf, a Heineken-owned startup that sells beer online, will expand to more countries in Europe, Ecommerce News reports. The company will expand to the same countries where home tap retailer The Sub is already active. Last month, Heineken consolidated The Sub and Beerwulf.

Beerwulf, which started in the Netherlands in March 2017, is currently active in the Netherlands, Belgium, the United Kingdom, Germany and France. Soon, the ecommerce company will also be present in Italy, Switzerland, Austria, Spain and Portugal. Beerwulf will then be present in ten countries across Europe.

The startup is considering opening pop-up stores in the countries it is expanding to, just like it recently did in London. From 10 to 13 April, the online beer shop had a pop-up store at the Old Street Underground. With this initiative, the online beer shop wanted to work on its brand awareness.

It could help raise its brand awareness by explaining to the public that Heineken is behind it, but that’s not the way Beerwulf wishes to operate. Formally speaking, the famous brewer is only an investor, while Beerwulf operates as a standalone company.

Last month, the company won an award during the prestigious Dutch award show The Shopping Awards. The company went home with the prize for best starter, one year after it was for that award for the first time.

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