Instagram now has its own shopping account

The popular social network makes another step towards e-commerce

Instagram launches its own shopping account. Source:

The Instagram team announced the launch of its own shopping account. According to the social network’s official blog, the new account is called @shop, and it was created to gather the community of users who love to shop.

@shop is a celebration of small businesses and the creators behind them. The content on this account is inspired by our community of shoppers — you. @shop is a real-time reflection of our community’s interests across top shopping categories like fashion, beauty, home decor and more

The team says it will use the new account to promote emerging brands from around the world like Feel jeans, products like Glossier Play Colorslide, founders like KJ Miller and Amanda Johnson of Mented Cosmetics, and the latest trends. Every product featured on @shop includes product tags – another Instagram’s e-commerce initiative, which allows users to shop in one tap.

Every product featured on @shop includes product tags. Source:

The new account has reached nearly 40 thousands of user in the first two days since the launch.

SEE ALSO: How to run a business on Instagram: special features for e-commerce

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