The initiative allows Mastercard customers to round up purchase amounts made with credit, debit and prepaid cards and donate them to campaigns aimed at fighting hunger
Mastercard joins forces with the NGO “Ação da Cidadania” to launch a new donation platform for the 2022 edition of the “Christmas without Hunger” campaign.
With the motto: “Cultivating Solidarity to Feed the People”, the campaign is regularly raising funds for food donations and soup kitchens that feed vulnerable families in all major regions of the country.
Food insecurity in Brazil is a major issue. A December 2020 study discoverdd that roughly half of the country’s 213.6 million inhabitants do not always have enough food. Moreover, the number of Brazilians facing severe food insecurity almost doubled between 2018 and 2020. It reached 19.1 million (about 10% of the population), the same level as nearly two decades ago.
Using the new platform, customers can register their Mastercard credit, debit and prepaid cards and authorize the rounding of their transactions for charity purposes. For every R$1 real raised, a plate of food will be donated to the program to combat hunger in Brazil. With these small steps, Mastercard clients can help thousands of families.
The campaign is already active and will continue throughout 2023.
Back in 2020, Mastercard introduced another initiative “Take part: start what is priceless”to help Brazil overcome the Covid-19 pandemic and minimize the impacts of the disease on society. Within this project, 23 million meals were delivered to local partners Visão Mundial and Ação da Cidadania.
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