Most expensive brands of 2022 unveiled: Kantar BrandZ

Сapitalization of the 100 most valuable brands in the world saw an increase of 23%.


Most expensive brands of 2022 unveiled: Kantar BrandZ. Source:

Apple take the first place, according to the Kantar BrandZ Most Valuable Global Brands 2022 list. It may become the first world-renowned company with a trillion-dollar market capitalization.

Apple is currently capitalized at $947 billion, while Google holds second place with a capitalization of $819.6 billion. Because of a vast array of different proprietary applications, Google is highly valued by millions of users around the world.

Top 10 Most Valuable Global Brands 2022:

  1. Apple
  2. Google
  3. Amazon
  4. Microsoft
  5. Tencent
  6. McDonald’s
  7. Visa
  8. Facebook
  9. Alibaba
  10. Louis Vuitton

Overall capitalization of the 100 most valuable brands in the world saw an increase of 23% and now amounts to an incredible $8.7 trillion, which is not surprising during the global crisis. More than 75% of the total brand value comes from companies in the United States. The majority share of this amount is made up of categories such as retail, entertainment, and so on. 

The global inflation and pandemic have been a catalyst for accelerated retail growth, with Apple, Google, and Amazon continuing to show incredible results through multitasking and innovative implementation. At this point, all of the top brands are in great demand and have a high level of trust among their users.

We`ve reported that Apple Music and the gaming apps will generate the company $8 billion by 2025.



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