Most imitated brand for phishing attemps in Q1 2021 unveiled

Scammers are trying to capitalize on people working remotely amid the pandemic

Microsoft phishing

Most imitated brand for phishing attemps in Q1 2021 unveiled. Source:

According to Check Point Research, in Q1, Microsoft was again the brand most frequently targeted by cybercriminals, as it was in Q4 2020.

The figures state that 39% of all brand phishing attempts were related to the tech giant, down slightly from 43% in Q4.

DHL maintained its position as the second most impersonated brand, with 18% of all phishing attempts related to it. That explains the fact of criminals taking advantage of the growing reliance on online shopping.

The report reveals that technology is still the most likely industry to be targeted by brand phishing, followed by shipping.

At the same time, banking has replaced retail in the top 3 industries this quarter. That’s because 2 banking giants – Wells Fargo and Chase – are now in the top 10 list.

The research highlights that threat actors are exploiting the surge in digital payments due to the coronacrisis.

Criminals increased their attempts in Q1 2021 to steal peoples’ personal data by impersonating leading brands, and our data clearly shows how they change their phishing tactics to increase their chances of success. While security measures are often built into websites and apps, particularly with banking, it’s the human element that often fails to pick up on scams, and as such, cybercriminals are continuing to trick people using convincing emails purporting to be from trusted brands. As always, we encourage users to be cautious when divulging personal data and credentials and to think twice before opening email attachments or links, especially emails that claim to be from companies, such as banking institutions, Microsoft, or DHL, that are the most likely to be impersonated
Omer Dembinsky, Data Research Manager at Check Point

Top phishing brands in Q1 2021

  1. Microsoft(39%)
  2. DHL (18%)
  3. Google (9%)
  4. Roblox (6%)
  5. Amazon (5%)
  6. Wells Fargo (4%)
  7. Chase (2%)
  8. LinkedIn (2%)
  9. Apple (2%)
  10. Dropbox (2%)

We’ve reported that scams targeting businesses increased by nearly a third.


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