In Q4 2019, the company’s revenue growth lowered to 4%, compared to 6.5% in Q3
GlobalData revealed that Netflix’s sentiments have been hit because of rising competition from Disney+ and Apple TV+, along with slow revenue growth. Besides, GlobalData’s Company Filing Analytics platform found that Netflix’s overall sentiment score decreased by 11% in the Q4 of 2019 compared to Q3 2019.
Along with that, Netflix’s domestic streaming segment faces severe pricing pressures. For example, Disney+ costs $7/month while Apple TV+ costs $5/month vs $9/month for Netflix’s economy plan.
What is more, Netflix’s subscriber gains were deflated by Disney+, which gained 26 million subscribers by the end of Q4 2019.
Due to the slow quarterly growth in domestic subscribers and rising price pressures, Netflix hasn’t changed its pricing strategy in its domestic streaming segment to limit the subscriber shift.