Blockchain & Crypto

Nubank to develop a cryptocurrency

Brazilian challenger Nubank is currently working on its own cryptocurrency for the new rewards program

Nubank crypto


Brazilian digital banking giant Nubank is developing a Nucoin token to bring additional perks to its 70 million customers. It will power the new rewards programme that launches next year. 

At the same time, Nubank doesn’t reject the possibility of Nucoins traded in the crypto market. With Nucoin, it wants to democratize blockchain and web3, and go beyond Nubank Cripto, the function to buy and sell cryptocurrencies in the app.

The token will function on the Polygon blockchain network. The bank is inviting 2000 customers to join the project. They will participate in a forum group to co-create the token. The selection will take place in October and November, the choice being made among the most engaged members of the NuCommunity. 

Starting in 2023, all customers will receive Nucoins for free. Customers who accumulate the tokens will receive benefits such as discounts and exclusive offers.


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Nina Bobro

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Nina is passionate about financial technologies and environmental issues, reporting on the industry news and the most exciting projects that build their offerings around the intersection of fintech and sustainability.