Finance & Economics

Reasons why manufacturers want to digitize their businesses: report

The report includes opinions of 125 e-commerce leaders


Reasons why manufacturers want to digitize their businesses: report. Source:

According to Ecommerce News, manufacturers increasingly want to digitize their sales and buying processes. The survey highlights three key objectives for digitizing after-sales businesses.

This way, 77% aim to boost customer satisfaction, whereas 52% want to increase sales to the installed base. 52% of manufacturers plan to reduce cost per transaction.

Meanwhile, attracting new customers online is an objective for only 40% of the respondents.

The study states there’s much potential for digital growth among B2B companies, both in the short and long term. In fact, online sales currently represent only 0% to 25% of a company’s total sales, at least, for 78% of people surveyed.

We’ve reported that Alibaba has introduced a Project Sprout Up initiative to help connect sellers with business opportunities abroad. The project also provides direct assistance in boosting their online trade capabilities.


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