The majority of French consumers prefer online shopping and paying with their credit cards
According to Ecommerce News, the B2C e-commerce turnover in France forecasted to be worth €115.2 billion by the end of 2020. That would sign an increase of 11.4% compared to the previous year when the French e-commerce was worth €103.4 billion.
Nevertheless, the expected percentage change is slowly reducing in comparison to recent years. For instance, in 2019, e-commerce in France grew 11.7%, whereas in 2018 it increased by 13.3%.
The report highlights that the share of France’s GDP, made up of e-commerce sales, is increasing. In 2019, it was at 4.27%, although this year’s forecast reveals e-commerce will account for 4.63% of the country’s GDP.
Along with that, the proportion of people shopping online was at 77% last year and is expected to reach 79% in 2020. Despite the customers are buying more, their spendings increased as well.
For example, in 2015, the average online shopper in France spent €1,516, while in 2019 it was €2,266. As to this year, it’s predicted that online shoppers will spend €2,428 on e-commerce websites.
As to the most preferred payment method in France, it is a bank card with 80%. It’s followed by online banking (11%), consumer credit (4%), bank transfer (1%), and other methods (4%).
When it comes to buying products in-store or online, 58% of shoppers would rather buy fashion items online. Other popular product categories online are cultural goods (50%), travel (40%). Such categories as home services, glasses, and contact lenses are much less popular online with a share of 7%.
We’ve reported that last year, e-commerce in Turkey was worth €10.76 billion, meaning an increase of 39% compared to 2018 with €7.76 billion.