Finance & Economics

Rodeo Raises $5 Million for Operating System for Gig Workers

Rodeo has announced that it has managed to raise $5 million in funding to develop its operating system for gig economy employees.

Rodeo Raises $5 Million for Operating System for Gig Workers


This company is based in London. The firm was founded in 2021. Since its foundation, the company’s application has been used by more than 9 thousand people.

The firm intends to direct new financing for the implementation of measures to increase the customer base. The company’s goal is to increase the number of users of its application to 7.25 million gig employees in the United Kingdom.

Alfie Pierce-Higgins, co-founder and CEO of Rodeo, says that many of the firm’s clients like the independence and flexibility that gig work provides. He noted that to ensure greater sustainability, gig employees need greater visibility of their activities so that they have the opportunity to make informed choices and manage finances. Rodeo helps to solve these problems.

The company provides drivers with the opportunity to optimize their income with the help of Uber Eats, Deliveroo, Stuart, Just Eat, and other platforms for economical trips. This is stated in a message posted on the blog of Emma Ruth Phillips, an investment partner at LocalGlobe, the firm that conducted the initial round of Rodeo.

The application provides drivers with information on the principle and based on which data the number of their wages are set. They will also learn about which platforms, days of the week, and places of receipt provide the greatest income. The application has a chat in which users have the opportunity to communicate with each other.

By helping delivery service drivers earn more income, Rodeo creates a single operating system for gig workers, where they can see all available job opportunities and receive specialized financial products and other services. This is stated in the message of Ema Ruth Phillips.

Connection to aggregators and supermarkets provided British consumers with access to convenient delivery of products on request. The largest supermarket chains in the UK have partnered with aggregators such as Just Eat, Deliveroo, and Uber Eats. This cooperation allows you to occupy a niche in the fast trade market without a distribution network.

At the end of March, Just Eat Takeaway announced the reorganization of its delivery service. The company cut 1,700 drivers and replaced them with handymen.

As we have reported earlier, Soft Space Raises Largest Series B by Malaysian Startup.

Serhii Mikhailov

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Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.