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Sustainable e-commerce service launches in Europe

Loop, a shopping service with reusable packages, has launched in France

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Sustainable e-commerce service launches in Europe. Source:

Loop, a shopping service with reusable packages, has launched in France. The whole idea behind this startup is that containers are designed to be reused, according to Ecommerce News. Major manufacturers, such as Unilever, Procter & Gamble and PepsiCo have already partnered with Loop.

Loop is an ambitious project from global recycling giant TerraCycle. It wants to sell products in multi-use containers. So, whether someone orders orange juice, mayonnaise or toothbrushes through Loop, all products are reusable. The idea of packaging that can be returned and refilled again changes the ownership model of packaging from consumer to producer.

For this to work, Loop partnered with major manufacturers Unilever, Procter & Gamble, Clorox, Nestlé, Mars, Coca-Cola, and PepsiCo, who all redesigned their packaging to participate in the sustainable ecommerce project.

The initiative launched in Paris this Thursday and it will launch in some cities in the US next week. And then the next stop, somewhere in October, would be London. In France, supermarket chain Carrefour is Loop’s main and currently exclusive distribution partner, writes. In the United Kingdom, Tesco will play a similar role.

Via, consumers can order all kinds of products: from Häagen-Dasz ice cream to Milka biscuits and from toothpaste to Coca-Cola. Consumers get the products, packed in glass, steel and other containers made of sustainable materials, delivered directly to their homes.

They pay a small deposit for these reusable packages. When a container is empty, customers can have it picked up or bring it to a retailer. They can then choose to have the product replenished. If they don’t, their deposit is returned or credited to their account. The empty bottles and glasses are sent to Loop where they are washed and refilled.

SEE ALSO: How to combine saving money and the planet

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