Singles’ Day is a commercial holiday that’s especially popular among young people in China
Swiss online retailers will be competing for the highest holiday discounts. The last couple of years, big discounts were handed out on Black Friday or Cyber Monday, but this year, things are about to change. According to Ecommerce News, several online retailers in Switzerland are now focusing on 11 November: Singles’ Day.
Singles’ Day is a commercial holiday that’s especially popular among young people in China, where ‘Guanggun Jie’ originated in 1993. Every year, it takes place on 11 November and recently, the day has been celebrated by several online retailers across Europe.
According to retail expert Julian Zrotz, retailers like Jumbo, Vögele-Shoes, Qualipet, Apfelkiste, Lehner-Versand und Amorana offer special promotions for this holiday. And other e-commerce companies will also offer special deals. Zrotz says already over 20 different online shops have confirmed they will participate.
Meanwhile, Black Friday, which has come over from the US, has also gained some serious traction across the continent. For years, many retailers offer discounts on many products on the day following Thanksgiving Day, and they keep on doing this during the following weekend and the next Monday, which is dubbed Cyber Monday.