Taobao and Bilibili partnered to tap Gen-Z users

Bilibili and Taobao announce business collaboration in e-commerce

Taobao and Bilibili partnered to tap Gen-Z users. Source:

Bilibili, a leading online entertainment platform for young generations in China, and Taobao, China’s largest m-commerce platform, announced that they have entered into a business collaboration agreement in content-driven e-commerce and commercialization of Bilibili’s intellectual property (IP) assets.

Under the agreement, Bilibili and Taobao will collaborate to develop a dynamic ecosystem that will connect content creators, merchandise and users on both platforms. Specifically, through Bilibili, content creators will register and operate a number of accounts on Taobao, and promote merchandise by producing content in an interactive format. Bilibili and Taobao will also work to promote and commercialize Bilibili’s IP assets, leveraging consumer insights on both platforms. Additionally, Taobao will provide Bilibili with e-commerce technical support.

This business collaboration with Taobao is a remarkable testament to Bilibili’s commercial potential and closely aligns us with China’s leading and most successful e-commerce platform. We can now leverage Taobao’s gigantic platform and seasoned e-commerce operating capabilities to further help our content creators realize and improve their commercial values, thereby building a more-virtuous content community and commercialization-focused ecosystem
Rui Chen, Chairman of the Board and Chief Executive Officer of Bilibili

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