Bilibili and Taobao announce business collaboration in e-commerce
Taobao and Bilibili partnered to tap Gen-Z users. Source: alizila.com
Bilibili, a leading online entertainment platform for young generations in China, and Taobao, China’s largest m-commerce platform, announced that they have entered into a business collaboration agreement in content-driven e-commerce and commercialization of Bilibili’s intellectual property (IP) assets.
Under the agreement, Bilibili and Taobao will collaborate to develop a dynamic ecosystem that will connect content creators, merchandise and users on both platforms. Specifically, through Bilibili, content creators will register and operate a number of accounts on Taobao, and promote merchandise by producing content in an interactive format. Bilibili and Taobao will also work to promote and commercialize Bilibili’s IP assets, leveraging consumer insights on both platforms. Additionally, Taobao will provide Bilibili with e-commerce technical support.
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