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Top 10 most disruptive companies – survey

Sundar Pichai cited as top visionary

Top 10 most disruptive companies – survey. Source:

Amazon, Apple and Alibaba top the KPMG’s list of companies that tech industry leaders worry most about disrupting their business.

In a survey of more than 740 technology industry business leaders globally, Amazon, Apple and Alibaba were selected most often. DJI, Google, Netflix, Airbnb, Microsoft, Facebook, and Baidu round out the top 10 list. The disruptors’ list complements the fact that tech industry leaders ranked e-commerce platforms first and social networking second as the most disruptive business models over the next three years.

The company disruptor list is that it illustrates how innovation has redefined what a tech company is.

Amazon, Netflix, Alibaba and Airbnb are great examples of tech-enabled companies that in the traditional sense might not have been considered to be in the tech sector, yet are absolutely associated with that sector as many define it today. Being identified as a “tech company” grants you more cachet among investors, customers, employees and in recruiting. Though, as we have seen, scrutiny of the tech industry has increased exponentially and some companies may not aggressively embrace the `tech company' label
Tim Zanni, KPMG Global Technology Sector Leader

In maintaining its position atop the list of most-disruptive business models over the next few years, e-commerce continues to capture attention with its dramatic growth prospects. Global e-commerce spending is expected to increase from $3.5 trillion in 2019 to $6.5 trillion in 2023, according to eMarketer.

KPMG’s survey also asked global technology industry executives to name their favorite apps. Social media apps dominated the top portion of the list, following Google/Google Chrome, with Facebook, Instagram, YouTube, and Twitter, WhatsApp (tied) completing the Top 5.

KPMG’s study found some divergent views between tech industry millennials and tech industry leaders on the topic of emerging global technology innovation visionaries. Among tech business leaders, Google CEO Sundar Pichai topped the list, followed by Tesla and SpaceX CEO Elon Musk. While tech industry millennials cited many of the same visionaries as tech leaders, millennials also identified Huawei CEO Ren Zhengfei, Xiaomi CEO Lei Jun, and SoftBank CEO Masayoshi Son.

SEE ALSO: The battle of messengers: top 5 apps

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