UK consumers named best and worst online shops

Find out which store has finished last in an annual online shops survey

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UK consumers named best and worst online stores. Source:

According to a consumer information platform from the Consumers’ Association «Which?», its survey of over 10,000 consumers showed what they think of their online shopping experience over the half year prior to the survey. For each retailer they had shopped with, consumers tell how satisfied there are with their experience and whether or not they would recommend this retailer to a friend.

This year, as Ecommerce News reported, the e-commerce website of DIY retailer Homebase has the worst online shopping experience in the UK, with only a 55% customer score. Users noted the website is difficult to navigate and doesn’t always give them up-to-date information. Dorothy Perkins and Sports Direct didn’t perform much better, as they scored a 61% customer score.

A spokesman of Homebase has said that customer feedback is really important to the company and that it’s working hard to make changes online, so it can provide great service when customers shop with them.

Maybe Homebase can take some notes while visiting the e-commerce websites of smaller brands, as they seem to do better in the rankings. For example, beauty brand Liz Early ranked first with a 94% customer score. And sound specialists Richer Sounds and clothing retailers Rohan and Seasalt Cornwall also did well, with a 93% score.

To view the whole rankings, click here.

SEE ALSO: 7 Most Popular Online Business Models

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