UK back to school market forecast to reach £1.7bn in 2019, says GlobalData
UK shoppers are set to spend £1.7bn on back to school items in 2019, with the market forecast to grow by 1.5%. This is only slightly outperforming the annual rise in the number of pupils due to population growth, says GlobalData.
The back to school market is highly competitive among retailers, with many launching ranges earlier in the year to vie for a greater share of consumer spend. Amazon Prime Day, held this year from 15 to 16 July, offered Prime members the opportunity to stock up on essentials and branded items at lower prices, as well as encouraging back to school shoppers to start purchasing earlier – even before the 2018/19 academic year had ended.
Stationery and school accessories are expected to be the fastest-growing categories in the back to school market, at 2.0% and 1.9%, respectively. While stationery is still the category with the highest growth, this is slowing as retailers such as Smiggle and Paperchase struggle, and parents trade down as value retailers and discounters improve their ranges. School accessories will experience greater growth than last year due to consumer concern surrounding single-use plastics, boosting purchases of lunch boxes and water bottles in particular.
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