The multimedia campaign is targeted at helping women to improve their understanding and confidence when it comes to cryptocurrencies
The Edinburgh-based crypto wallet and payments platform Zumo today announced the launch of its #CryptoConfidence campaign, designed to help women to become more comfortable with crypto.
Tying in with the values of International Women’s Day, this new initiative sees Zumo positively engaging with women of all ages and backgrounds to help them gain a better understanding of the use cases of crypto and boost their confidence.
In fact, the company is conducting a series of interviews with its female employees, customers and a number of prominent influencers, including Olamide Majekodunmi, Founder of All Things Money, Charlotte, the ‘Looking After Your Pennies’ blogger, and Laura, the ‘Thrifty Londoner’ blogger.
They are being asked to share their own personal stories and experience of crypto to inspire other women who are keen to get involved.
This diverse range of content will be shared over social media in the coming weeks so that women can watch, listen to and read other women’s motivating stories.
From April, Zumo will also be hosting a monthly online meet-up; an inclusive, safe place for women to learn more about crypto and discuss their experiences.