The ecommerce industry has boomed over the last few decades, but the crazy thing is it is only just getting started. Indeed, online consumerism will be ubiquitous in the future, and it’s expected to grow significantly and reach $7.3 trillion by 2025. There’s still a lot of opportunity out there for businesses in the industry and people wanting to get into it, but it is hugely important to keep up with emerging trends to stay ahead of the competition.
Live streaming has already been a revolutionary technology for the ecommerce industry, and it’s likely to have even more of an impact in the years ahead. Now, ecommerce site operators should investigate new ways to implement live streaming to appeal to modern customers.
Live Streaming Will be Everywhere in the Future
Live streaming has enjoyed a meteoric rise to the top of the mainstream over the last decade. It first emerged in the early 2010s with Twitch, a game platform that allowed players to stream content to their followers in real time. Online casinos also adopted it around this time, with developers introducing live table games that were designed to immerse players in the action. This was so popular that it became a mainstay at these sites, and now live casino online games are among the biggest draws for players. They include innovative new titles that go beyond table games, such as Football Studio and Dream Catcher.
Live streaming may have first emerged in gaming, but it quickly spread across other industries after Facebook helped it to go mainstream in 2017. Since then, ecommerce companies have been experimenting with ways to incorporate it into their offerings. China is ahead in this regard, with platforms like Alibaba’s Taobao Live leading the way.
What are the Best Ways to Implement New Live Streaming Techniques?
Ecommerce sites in the West including Amazon have now started to implement live streaming as well. These videos happen in real time and allow customers to interact with the people showcasing the products. Brands can give their items a better chance of getting attention by using well-known social media influencers to market them. There will be ways to innovate and expand on this model, and the businesses that do that first will enjoy success.
One of the most effective ways to use live streaming in ecommerce could be for limited time sales and promotions. For instance, a fashion retailer could offer a flash sale on a certain collection, and shoppers would purchase directly from the screen. People will be looking for more interactivity with this, and that could come in the form of giving them a chance to speak rather than just type comments. AI could come into play as well, helping with personalized recommendations to suit individual consumers.
If you’re an ecommerce site owner or thinking of starting one, it’s crucial to take advantage of the live streaming boom. However, it’s also important to consider the ways it could evolve in the future. Those who jump on trends early will gain an advantage.