While digital signage is still relatively new, with many establishments clinging to traditional paper displays, there are compelling reasons why your business should embrace this modern approach. In this article, we delve into the myriad benefits of digital signage for retail and highlight how straightforward it is to establish a digital signage system.
Attraction and Engagement
At the forefront, a significant advantage of retail digital signage is its capacity to draw more customers into your store. What used to be the domain of select flagship stores like Hollister or Nike has now become a widespread trend. In our screen-centric world, especially with the amount of digital signage software now available, where attention is easily captivated, statistics reveal that 8 out of 10 customers enter a store due to a digital sign piquing their interest.
This represents a substantial influx of shoppers who might have otherwise passed by. Retail digital signage stands out as one of the fastest-growing segments adopting digital displays.
Influence Purchase Decisions
Adjacent to most cashier stations, an array of items awaits your attention, strategically positioned to entice impulse buys. In grocery stores, it might be candy bars and gum, while clothing stores often display low-ticket items like socks, hair ties, or umbrellas. These are primarily moments of impulse—a casual “Sure, I’ll have one” as you approach the checkout.
However, studies indicate that providing relevant information near the point of purchase can significantly boost purchasing decisions. This underscores the value of having digital screens or video walls strategically placed throughout your retail space.
Imagine a well-placed screen near your sweaters, showcasing pertinent details about the material’s origin, ethical sourcing practices, and the tactile experience of wearing it. This additional information could be the decisive factor between a single purchase and multiple items.
Amplify In-Store Digital Presence
While retail brands heavily invest in their online digital presence, the in-store digital presence is sometimes overlooked. Digital signage bridges the gap between online activities, social media, and the physical environment, offering opportunities to enhance the overall customer experience.
You can now even use an employee app to make the connection to employees easier as well. Leverage the power of digital signage in your physical store to:
- Add user-generated or dynamic content to static displays.
- Showcase videos from your YouTube channel.
- Display QR codes for loyalty points, newsletter subscriptions, or exclusive online offers.
- Promote upcoming special offers, sales, or in-store events.
- Educate customers about social or environmental causes.