Websites your competitors build are often more advanced and have better features than you. They also have the necessary resources to attract more potential customers. One of the main reasons why these websites are so popular is that they are built with the necessary features to attract visitors.
If you cannot build a well-designed and thought-out website, you might end up with a low number of visitors.
On the other hand, if you have a lot of design mistakes on your website, it could make your visitors think you could be more trustworthy. To avoid these errors, you should confer web design platforms like Limeup or increase the credibility of your website to attract more potential customers.
1. Slow Website
Your website’s speed can significantly affect the experience of your users, so it is essential that you rethink some of your design elements.
You can consider many factors to improve your website’s load time, and we will talk about some of the basics you can start implementing.
- Your home page should be optimized to ensure that it loads quickly and efficiently. Having too many images and graphics on it can scare away potential users.
Tip: To minimize the load time, make sure that you have the right content and optimize the images.
- Your website’s loading times may be affected by heavy plugins, themes, or modules. To speed things up, you can update these components to newer versions.
- Before you update your live website, make sure that you thoroughly test it to make sure that the changes are working properly. Doing so will allow you to implement the new features after the tests are complete.
2. Your Website is Not Accessible to Any Device
Having a poorly designed website that does not support a small screen size and is not optimized for mobile devices can lead to a huge traffic loss. This is due to how mobile users will only use your page if it is easy to read or view.
According to statistics released by Statista, the number of people who use mobile devices to browse the internet increased significantly during the third quarter of 2018.
This means that many of them expect you to provide a high-quality experience when they interact with your content.
In addition, you should ensure you are addressing their expectations to keep them engaged.
3. The Design Is Not Good Enough
The functional design of your website is very important for your users to be able to complete their tasks. This is especially true if you have specific goals, such as signing up for a newsletter or buying something from your store.
Moreover, having the correct framework for your website will help ensure they can easily navigate your content and get back to you. Unfortunately, many users end up stuck in a loop due to needing more information.
4. The Website Is Not Updated
If you have been to a website that needs to pay attention to its news section or outdated articles, you know how it looks. Users are more likely to go elsewhere for news and content if they don’t get the information they want from the site.
People prefer to see fresh and updated content on their websites, which is why it is important that you regularly update your site with new content. This will help attract new users and keep them returning.
5. The Website Is Not Safe
With a valid SSL certificate, a website will be considered safe. Modern browsers consider websites to be secure if they have these certificates. If they don’t have these, users will get a message from their browsers saying the website is unsafe.
This is because having an encrypted link between the user and the website will prevent cyber criminals from accessing sensitive data.
If you are not sure about the security of your website, then you should ask your current provider for advice. Most hosting companies will keep their platforms up to date, though it’s also important to check for any issues that could affect your website.
You can also make sure that all of your website components, such as plugins and themes, are patched and up to date.
This is a step further from the previous point. If you are not getting the results you want from your website, then you need to ensure that you are steering your users in the right direction. One of the most effective ways to do this is by implementing a Call to Action.
People are visiting your site in order to complete the tasks that you have given them. So, you must ensure that you are clear about what you want your users to do and that they can carry out the work you requested.