TYME Bank: app, features, customer base

Find out more about TYME bank

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TYME Bank: app, features, customer base. Source: youtube.com

They say, in developing economies cash is king. Bricks-and-mortar bank facilities are built only in urban areas. Rural citizens don’t always even have formal postal addresses, not to mention a post office which could potentially become a place for financial operations. Thankfully, modern technology gives people flexible access to the world of finance without leaving one’s home. Take, for instance, digital-only banks.

TYME is an abbreviation for “Take Your Money Everywhere“. It is an exclusively digital retail bank based in Johannesburg, South Africa.

History

The bank, funded by billionaire Patrice Motsepe’s ARC (African Rainbow Capital) was granted its license by the SARB (South African Reserve Bank) on Thursday, 28 September 2017.

Initially, this digital money business spun off the joint project of Deloitte Consulting and mobile operator MTN in 2012. Together with national retailers – Pick n Pay (PnP) and Boxer Superstores – they created 3 million fully regulated mobile bank accounts in South Africa during the first two operating years

In January 2015, the Commonwealth Bank of Australia (CBA) bought Tyme to form the foundation of its digital banking strategy for emerging markets. They had long-term plans to expand the business in Indonesia. Currently, CBA is a major stakeholder, with 10% of the company owned by its leading investor ARC.

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The bank receives $13.2M in estimated revenue annually. Source: unsplash.com

The bank receives $13.2M in estimated revenue annually.

Features

The unique peculiarity of the TYME is their over 730 self-service kiosks able to run real-time identity checks that meet the requirements of South African banking regulators.

As of now, the bank has already welcomed customers to register new accounts, though it only offers limited services and is at the hit-and-miss stage. As it’s the first institution of a kind in the country, it’ll take some time for the idea to sink into society.

To open an account, you need a South African ID number and a national mobile number. The bank verifies your data with several questions that could be known only by the data owners and sends a One-Time-PIN (OTP).

Ideally, registration should be done at a kiosk, then biometric data will be captured and checked immediately against the Home Affairs database via the Tyme systems, and a free Visa debit card is issued forthwith.

You can also start the process online. In that case, you will have access to a basic account with the limited transaction amount. Later you can go to a kiosk and “upgrade” your account through capturing biometric data, and registering your residential address. The whole procedure is much quicker than traditional bank registration.

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The bank is only starting to study its customer base. Source: flickr.com

The bank is only starting to study its customer base. It offers a few types of profile accounts depending on the level of identity verification. These profiles determine your account limits.

A “Just met” profile gives you an EveryDay bank account with certain transaction limits, and basic access to the bank’s saving options.

A “Getting to know you” profile can be reached once biometric data is captured at a kiosk. It gives you increased transaction limits along with the free Visa card. The card can be linked to PnP’s Smart Shopper reward program so that the earned points are doubled.

A “Good friends” profile is suitable for those customers that have their residential address captured. It increases transaction limits even more, while offering 6%-10% interest on savings.

The services offered on the accounts are:

  • Withdrawals
  • Deposits
  • Sending Money
  • Payments (EFT)
  • Card swipes
  • Statements
  • Pick n Pay Smartshopper points
  • Prepaid products (coming soon)
  • Overdraft (coming soon)

Besides the transactional account, money transfer service and savings accounts, the bank plans to introduce credit cards, unsecured loans and some other services provided via a third-party partner.

TYME

TYME is a digital retail bank based in Johannesburg, South Africa. Source: unsplash.com

Most banking operations come free of charge or at a very low cost due to the absence of brick-and-mortar services. Thus, customers would pay R2 for withdrawals at other major retailers or sending money to various bank accounts. R8 per R1,000  is charged for withdrawals at all ATMs, countrywide. No registration fees or annual fees apply.

Customer base

More than 250,000 customers have already signed up for TymeBank as of the first quarter of 2019, and the bank is adding between 3,000 – 4,000 customers each day.

78% of customers opened their accounts at a kiosk inside a Pick n Pay or Boxer store while only 22% have done so on the website. It shows the trust of clients to new technology and the desire to test the full scope of bank services with large transaction amounts.

Pick n Pay’s SmartShopper rewards program exposes the bank to a customer base of 7 million people, while the ecosystems within its parent ARC also gives it access to almost 4 million customers via asset managers and insurance groups. Thus, TYME bank has optimistic prospects for the very near future, aiming to hit 1 million customers by the end of the year.

SEE ALSO: TOP-10 mobile-only banks

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