Amazon and Intuit enhance their long-term collaboration to save sellers time and improve decision-making by providing seamless data synchronization between Amazon and QuickBooks platforms.
Amazon has announced a build-up of its strategic partnership with Intuit, integrating QuickBooks accounting tools with Amazon Seller Central. This collaboration aims to simplify financial management for sellers from mid-2025 onwards, offering features like automated expense tracking, streamlined reporting, and enhanced business insights.
Intuit has built its products on Amazon Web Services since 2013, so the two firms have a long history of successful collaboration. From now on, the partners integrate their services even deeper, with QuickBooks becoming Amazon’s preferred partner for financial management solutions.
Sellers who utilise the Seller Central business management portal by Amazon will be able to seamlessly bring their existing Amazon data into Intuit products and experiences. It will facilitate understanding and optimizing profitability, improve cash flow management and access to capital, and simplify handling taxes.
Besides, Intuit has recently added a virtual financial assistant powered by artificial intelligence to QuickBooks. It can help SMEs generate estimates, issue invoices and bills, remind the user about payment and deliver personalized recommendations. It allows sole proprietors to work as if they have a whole team behind them.
According to Intuit CEO Sasan Goodarzi, “businesses that use Intuit’s QuickBooks platform have a nearly 20-point higher success rate than those who don’t.” Therefore, Amazon sellers will have better chances to thrive in the competitive e-commerce market. Besides, eligible Amazon sellers using QuickBooks can also access personalised loans through QuickBooks Capital directly from Amazon Seller Central, receiving the financial assistance required to grow and scale their businesses.
