The leading travel booking platform Expedia has added the ChatGPT function to its bot for clients to get AI-enabled recommendations on destinations, hotels, transportation, and leisure activities
Expedia is beta-testing a new use for artificial intelligence with its in-app travel planning experience powered by ChatGPT. The trial function has rolled out globally in the English language on the Expedia iOS app.
In the Expedia app, customers can start a conversation with ChatGPT and get AI-powered recommendations on places to visit and stay, the best ways to get around the city and get to their destination, as well as suitable activities and events, all based on the chat.
Furthermore, the simple chat leads potential clients to the new trip planning experience enabling intelligent shopping and booking. The AI-powered bot automatically saves hotels discussed within the conversation to a “trip” in the app. Therefore, Expedia members can easily organize their trips, by proceeding directly to choosing dates, checking availability, and adding on flights, cars for rent or extra activities.
A little earlier, a plugin with OpenAI appeared on the web resource version, where users can plan trips on the ChatGPT site using Expedia’s travel data.
With the new update, customers can start a conversation about travel plans with smooth transit right into booking the trip both on ChatGPT or in the Expedia app.
Expedia already employs artificial intelligence (AI) and machine learning (ML) technologies throughout its platform. Integrating ChatGPT into the Expedia app also allows combining it with Expedia’s other AI-based shopping capabilities, like hotel comparison, price tracking for flights and trip collaboration tools. Thus, travellers get “an even more intuitive way to build their perfect trip.”
This business case is another bright example of major global brands exploring AI capabilities since the launch of OpenAI’s API for third-party developers and the release of its Large Language Mode (LLM) GPT-4.