F5 and Visa Partner to Reduce Login Friction

F5 announced the beginning of cooperation with Visa in order to provide sellers with a simpler login algorithm for customers.

F5 and Visa Partner to Reduce Login Friction


F5 and Visa, as part of the implementation of the partner project, intend to make it so that sellers have the opportunity to provide customers with an unhindered, secure, and personalized shopping experience.

F5 Distributed Cloud Authentication Intelligence uses artificial intelligence and behavioral analytics to securely recognize returning consumers to save them from having to log in with a username and password. Customer recognition at the beginning of the purchase of goods now allows you to personalize it and increases the efficiency of ordering for guests.

Due to the fact that Distributed Cloud Authentication Intelligence is combined with F5 Distributed Cloud Bot Defense, sellers have access to fraud protection and bot detection tools to protect the entire trading process. A new technological solution allows you to detect bots at the initial stages of the process.

Saurabh Bajaj, vice president and general manager of Bot & Risk Management at F5, says that customer trust is crucial for sellers. He notes that users interact more actively with those merchants whose purchases of goods are conjugated with a convenient and secure ordering experience. Also, Saurbah Bajaj says that the application of his company’s solution reduces the risk of the buyer’s refusal from subsequent interaction with the seller by about 50%.

Jack Funda, senior vice president of business development and Partnerships, global sales, and acquiring at Visa, said that F5 is a provider of best-in-class cybersecurity solutions. He also noted that the use of such solutions increases the level of customer confidence from the very beginning of the trading process.

As we have reported earlier, Krungthai Bank Deploys Visa B2B Connect in Thailand.

Serhii Mikhailov

2381 Posts 0 Comments

Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.