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Here’s how Indonesian e-commerce sales expected to change by 2024

Indonesia is a promising e-commerce market in Asia-Pacific region

Indonesia e-commerce

Here’s how Indonesian e-commerce sales expected to change by 2024. Source:

According to GlobalData, e-commerce sales across Indonesia are estimated to rise at a compound annual growth rate of 19.2% to reach $51 billion in 2024.

Online shopping is gradually becoming mainstream in Indonesia with more consumers preferring due to the convenience it offers. This shift became even more prevalent during the COVID-19 pandemic with strict lockdown and social distancing rules being in place
Kartik Challa, Banking and Payments Senior Analyst at GlobalData

To push consumer spending during a pandemic, the government collaborated with the Indonesian E-Commerce Association. Together, they rolled out programs for around 2,500 SMEs, providing training on utilizing e-commerce platforms for increasing sales.

While traditional payment methods such as bank transfers and cash are still widely used for e-commerce purchases, the use of alternative payments is on the rise.

The data revealed that ‘bank transfers’ is the most popular payment tool with a 30% share in 2020. The COVID-19 outbreak is driving customers towards alternative payment tools such as OVO, GoPay, PayPal, Dana, DOKU, and LinkAja. As a result, the cash share is expected to decline from 98.0% in 2020 to 96.9% in 2024.

We’ve reported that the CEO of Irish fashion retailer Primark, Paul Marchant, disagrees with claims that COVID-19 has forced shoppers to continually shop online


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