Around 40% of new sellers on Amazon Europe are based in China
Nearly half of new sellers on Amazon Europe are Chinese. Source: shutterstock.com
Amazon Marketplace is growing fast worldwide. In one year’s time, there are one million new sellers on the Amazon marketplaces across the globe. As Ecommerce News reported today, many new sellers are Chinese. In Europe for example, 40% of new sellers are based in China.
Within less than a year, one million new sellers joined the Amazon marketplaces across the globe. That’s more than two new sellers every minute. About 10% of the new sellers came from Amazon Germany, followed by Amazon UK (9.7%), Amazon France (8.7%), Amazon Italy (8.3%) and Amazon Spain (7.9%). Together, the European marketplaces contributed over 45% of all new sellers.
Source: ecommercenews.eu
It’s very clear China is dominating the statistics, as most of the new sellers are based in either China or Hong Kong. For example, only 11.6% of new sellers in Amazon.co.uk are based in the UK. The rest is from other European countries and the US, but the majority comes from China.
Sellers who join one of the European Amazon marketplaces, also often join the other marketplaces on this continent. Amazon also seems to treat these five marketplaces as one single marketplace, by providing cross-border services like the European Fulfillment Network (EFN) and the pan-European Fulfillment By Amazon (FBA).
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