With the new partnership, Nubank customers can access up to a one-year free ChatGPT Go subscription plan offered by OpenAI, generally priced at R$39.99/month.
Nubank announced its participation in the launch of OpenAI ChatGPT Go in Brazil, a new low-cost subscription plan designed to make advanced AI capabilities more accessible at 65% lower price than ChatGPT Plus.
Positioned as a mid-tier premium option between the free and Plus versions, ChatGPT Go comes with exclusive benefits for Nubank customers, who can receive up to one year of free access. This marks expansion of OpenAI’s earlier partnership with one of the most prominent financial institutions in Brazil.
Nubank, Brazil’s largest digital bank and a pioneer in consumer-focused fintech, serves over 80 million clients nationwide and is renowned for simplifying financial services through its app-based ecosystem. Partnering with OpenAI allows Nubank to extend its mission of digital innovation, offering customers access to cutting-edge AI tools that enhance productivity, learning, and daily decision-making.
ChatGPT Go subscribers, including Nubank clients, will benefit from GPT-5-powered features such as higher message limits, image generation, file uploads, and extended memory for personalized interactions. With 50 million monthly active users in Brazil, ChatGPT already plays a significant role in education, business, and daily tasks. However, the new lower cost plan broadens access to advanced AI for everyone, from students and professionals to small business owners.
Nubank customers in Brazil can subscribe to ChatGPT Go through the Nu app with the following benefits:
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Nubank customers: 1-month free subscription (for those without prior paid ChatGPT subscriptions)
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Nubank+ customers: 3 months free
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Ultravioleta customers: 1-year of free access
To activate, users retrieve a coupon from the home screen or benefits center in the Nu app and complete registration on the ChatGPT website. Availability is limited.
All other users in Brazil can subscribe to the new plan directly via ChatGPT mobile app or website at R$39.99/month. Existing free account holders can upgrade from within the mobile or web app.
