TD Bank, in collaboration with Mastercard Priceless Planet Coalition, has introduced a standout initiative allowing MBNA cardholders to support reforestation efforts in Canada.
TD Bank (Toronto-Dominion Bank), one of Canada’s largest and most prominent financial institutions and one of the top 10 banks in North America by assets, has joined Mastercard’s Priceless Planet Coalition, committing to support the planting of up to 30,000 trees in British Columbia when customers opt for paperless statements.
While using their credit cards, eligible MBNA (a division of TD Bank) cardholders can actively contribute to restoring forest ecosystems, as part of the Coalition’s goal to plant 100 million trees globally by 2025. Namely, they can switch from paper to e-statements up to January 15, 2025, releasing extra funds for TD Bank donations in support of the trees restoration initiative in the Thompson Watershed of British Columbia, an area deeply impacted by recent wildfires.
The reforestation efforts are part of the Priceless Planet Coalition’s broader mission, which involves partnerships with Conservation International and the World Resources Institute to implement scientifically-driven restoration projects worldwide. These projects aim to maximize benefits for climate, biodiversity, and local communities. In Canada, the program not only helps offset carbon emissions but also addresses ecological challenges by planting native species in deforested areas. The Priceless Planet Coalition has set a global goal to reforest 100 million trees worldwide.
“We’re grateful to have the support of TD, MBNA and its customers in helping to support our work with the Priceless Planet Coalition initiative in Canada. Our goal is to create solutions that allow people to be inspired by the positive impact they can have, and now we can help bring that home to our own Canadian communities.”
Diane Miquelon, Senior Vice President, Financial Institutions, Mastercard, Canada
The initiative integrates sustainability into daily financial activities, encouraging environmentally conscious banking. This effort reflects a growing trend where financial institutions use innovative approaches to involve consumers in tackling climate change through everyday actions. Studies reveal that young consumers (Gen Z representatives) are the most avid fans of financial and e-commerce tools which promote sustainable customer behaviours, bring greater transparency to shopping decisions, enable carbon footprint measuring, and reveal opportunities to shift their spending to businesses that better align with their values.
