Trulioo announced new product innovations and record-breaking U.S. growth at Money20/20 USA, highlighting the company’s expanding leadership in digital identity verification and compliance.
Trulioo, a global identity platform, announced a series of new identity verification and compliance capabilities aimed at strengthening fraud prevention and supporting the full digital trust lifecycle for global enterprises. The enhancements, introduced at Money20/20 USA, expand the company’s platform functionality across verification, payment processing, compliance monitoring, and risk assessment.
The updated platform includes advanced biometric authentication, enhanced document verification, and expanded Know Your Business (KYB) intelligence designed to improve accuracy and transparency across customer and business onboarding processes.
Key updates include:
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Advanced Document Verification: AI- and machine learning-driven document analysis to detect sophisticated fraud without increasing user friction.
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Redesigned Customer Portal: A new API framework offering access to more than 60 fraud-identifying signals and real-time insights for risk assessment.
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Known Faces and Biometric Authentication: One-to-many biometric comparison to identify repeat fraudsters and recognize trusted users. Early pilot results indicate a 15% reduction in repeat fraud attempts and a 12% decrease in manual reviews.
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Redesigned SDK Experience: Streamlined verification flows intended to reduce drop-offs and improve conversion rates.
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Non-ID Document Integrity: Tamper-detection capabilities extended to utility bills, bank statements, and other supporting documents.
Trulioo also introduced expanded KYB capabilities that incorporate continuous business monitoring, web and social analytics, and AI-based risk scoring to provide a more comprehensive view of business legitimacy and exposure. These features allow organizations to track company changes, monitor sanctions, and automate compliance workflows.
PaySpace Magazine spoke to Zac Cohen, Chief Product Officer at Trulioo, about the platform updates:
Today, comparison of the user’s face to the customer’s image library may be complicated by face and “beauty” filters that many people use for photographs or AI-created deepfake synthetic images. How does the known faces feature address those challenges?
With the rise of AI-generated images, face swaps, and beauty filters, identity verification has become a far more complex challenge than simply matching a selfie to an ID. The Trulioo Known Faces feature is designed precisely for this reality. Every image captured, whether from a first-time user or a returning Known Face, is automatically screened through multiple layers of protection that detect deepfakes, identify digital manipulation and confirm the person is physically present.
These capabilities are powered by Trulioo’s industry-leading AI and machine learning models, which continuously evolve to recognize emerging fraud patterns and adapt to new forms of digital deception. By combining advanced presentation and injection attack defenses with deepfake and liveness detection, the system ensures authenticity at every step without introducing friction for the user. This layered approach enables Trulioo to stay ahead of evolving threats while maintaining the seamless experience that customers expect.
As for the web and social media analytics in business monitoring, how do Trulioo algorithms filter facts from potentially biased information that might be present on online platforms and distort corporate image/reputation in both positive and negative ways?
In an era where digital narratives can shape corporate reputation overnight, the Trulioo Web and Social Analytics capability applies a rigorous, multi-layered approach to discern truth from opinion or bias in online content. Our algorithms use natural language processing and machine learning to interpret context, sentiment and source credibility, rather than relying solely on keywords or volume.
Crucially, we validate insights against trusted, authoritative datasets, such as registries, sanctions lists, and public records, to ensure that reputational signals are grounded in verifiable data. It also applies reputation scoring logic that weighs the credibility of the source, historical consistency and signal-to-noise ratio, helping eliminate outliers or coordinated manipulation efforts that could distort a company’s perceived image.
The result is a balanced, intelligent view of an organization’s digital footprint, one that captures genuine risk or opportunity while filtering out bias, misinformation or manipulation.
The company also reported a 1,966% surge in U.S. Know Your Business (KYB) transaction volume since 2023, contributing to a 134% overall increase in U.S. verification activity. Trulioo processed more than 20 million transactions for U.S. customers in 2025, underscoring growing enterprise demand for unified verification solutions.
According to PYMNTS research, nearly 94% of companies using integrated identity platforms report easier KYC and KYB management, signaling a shift away from fragmented, multivendor verification systems. “We’re witnessing the end of the patchwork era in identity verification,” said Trulioo CEO Vicky Bindra. “Trulioo is leading the transformation for banks, payments companies, fintechs and digital marketplaces that need a single, global platform for trusted and scalable onboarding.”
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