Visa is accelerating seamless digital checkout in the Asia Pacific region through new Click to Pay partnerships, including 2C2P, Adyen, AsiaPay, and Worldpay.
Visa has announced the expansion of its Click to Pay service in APAC through new partnerships to deliver a simplified, secure, and seamless e-commerce experience for consumers and merchants across the region.
Click to Pay enables a streamlined online checkout experience by allowing customers to access their saved, tokenized payment details via email or mobile number, removing the need to manually enter card information. This reduces checkout friction, helping to lower cart abandonment rates that can get as high as 84% due to poor checkout experiences and improve payment success rates for merchants.
Practically, it means that consumers can save their Visa (and other supported networks) cards in a single secure profile to later select the saved card instead of manually entering details at every checkout. The service is browser- and device-independent, so that it works equally across desktop, mobile, and e-commerce apps without needing to remember multiple logins.
Besides, this universal checkout button for e-commerce is based on the EMV Secure Remote Commerce standard, supporting many merchants globally.
Click to Pay supports biometric authentication through payment passkeys and uses tokenization for enhanced security. For consumers, this offers a checkout experience comparable in convenience to contactless payments, while addressing common concerns about storing payment details online.
Visa emphasized that the rollout supports its broader efforts to customize the checkout experience for the APAC’s high level of mobile adoption and growing reliance on digital payments. Recent activations of the innovative Click to Pay service in the region include partnerships with ZA Bank in Hong Kong and with Techcombank and VPBank in Vietnam.
By working with major payment enablers and issuers, Visa aims to give merchants stronger security, while offering banks a deeper customer engagement, and providing consumers with a faster and safer online checkout experience.
Establishing a strategic partnership with 2C2P, a full-suite payments platform, will help Visa extend Click to Pay into emerging markets with fragmented payment ecosystems, ensuring both merchants and consumers can easily adopt.
Adyen, a global fintech leader with end-to-end payments infrastructure used by major international brands, provides Visa with a scalable, enterprise-grade ecosystem capable of driving Click to Pay adoption among global brands in mobile-first APAC markets.
AsiaPay, with its deep local expertise across 17 APAC markets, allows to localize Click to Pay across different countries, addressing varied regulatory, cultural, and payment system requirements.
Finally, Worldpay, one of the largest global processors, with massive scale and omni-commerce capabilities, ensures Visa’s Click to Pay is globally interoperable, supporting international merchants and cross-border commerce in the Asia Pacific region.
All together, the established industry partnerships give Visa broad coverage, technical depth, and merchant adoption power to accelerate Click to Pay in a region where mobile-first and cross-border eCommerce are booming.
