The research examined all delivery and returns costs for the top 100 retailers in the UK
According to VoucherCodes.co.uk, online shoppers in the UK spent a total of £2.2 billion on delivery and returns fees for their online orders in one month alone.
Interestingly, the average delivery fee costs consumers an extra £5.01 per order, and £1.18 per return, on top of the cost of the items purchased.
Mostly undeterred by skint January, the average person placed six online orders in one month alone and returned a third of the items they purchased – meaning that the average person has spent £32.42 on delivery and returns.
Nevertheless, customers could be facing much higher added costs depending on where they choose to shop online. Out of the UK’s top 100 retailers, Topps Tiles customers pay the highest delivery fees at a hefty £12 for standard delivery.
Following closely behind in second place is online fashion retailer Farfetch, which charges £10 per delivery, significantly higher than many of its competitors.
With high delivery charges, it’s no surprise that many customers admit to splashing extra cash just to get free delivery, the report states.
In fact, 68% of Brits frequently spend more than intended to hit the minimum spend threshold and qualify for free delivery, with the average shopper spending an extra £17.27 as a result. When it comes to scouting out discounts, almost one in three consumers admit to exclusively shopping with retailers that offer free delivery, whilst further data reveals women are more enticed (78%) by the promise of free delivery than men (57%).
Research also reveals a large gap in willingness to pay delivery costs. For instance, shoppers aged 18-34 (35%) are most reluctant to fork out for delivery charges and are almost six times more likely to spend more money to qualify for free shipping fees than those over the age of 55 (6%). Those aged 18-24 spend an average of £20.39 more on items they didn’t initially add to their basket, just to qualify for free delivery. This is almost double the amount that over 55s are willing to part with in order to avoid delivery fees (£12.37).
We’ve reported that Asda pilots self-ID cameras for automated age verification.