Zalando delivers orders for Adidas in France
Online platform starts to deliver orders for Adidas in Europe. Source: shutterstock.com
Zalando and Adidas have partnered up to run a multi-channel pilot in Paris, Ecommerce News reports. Customers who shop online at the French Adidas website can get their order on the same or next day, thanks to Zalando, which takes care of the delivery.
Zalando and Adidas say they are running a test on how to “efficiently steer logistics capacity”. For Zalando, it’s the first test with multi-channel models. With this pilot, which started in the beginning of this month, the German fashion company wants to give brand partners extra and easier ways to connect to the Zalando platform.
The partnership is not just a gimmick, it also leads to faster delivery times, as the first Adidas customers in Paris have already noticed. They got their orders within a two-hour delivery window on the same or the following evening, but with the usual look and feel, Zalando explains. Despite the parcels being packed in a logistics center from the German fashion giant, they still come in an unbranded shipping box.
This kind of setup should eventually lead to improved margins for Zalando, as providing logistics and advertising services is more profitable than its core online retailing operations.
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