Data, apparel, beauty products, and fast-moving consumer goods showed the highest growth in online activity
The Mastercard Consumer Spending Study found that 81% of consumers in Nigeria have made more online purchases since the COVID 19 pandemic began.
More than 90% of Nigeria’s consumers said they bought top-ups online when 64% bought more online for clothing. Also, 56% of consumers performed online shopping for beauty products, meanwhile gifts, books and groceries tied equally at 51%.
Social media has become the main platform for finding the most compelling products and offers. 71% and 64% of respondents saying they’ve discovered new sellers through Facebook and Instagram. In point of fact, 78% of typical in-store bargain hunters said they spend hours looking for the best deals on various sites.
In the meantime, 79% of Nigerian consumers citing speed as an important factor when choosing a business to shop.
It is impossible not to notice that people change their approach to entertainment and learn new skills. 87% of Nigeria’s consumers said they used lockdown as a positive learning experience.
More than half of respondents (61%) said they had attended a virtual cooking class, 59% learned how to manage their health and buy medicine online, 29% learned a new language, and 35% learned to dance online.
51% of respondents have studied Do It Yourself (DIY) projects, and just over a third (38%) said they learned to shoot films online.
We’ve reported that nearly half of Swiss customers aim to shop less after the pandemic.