E-commerce in Sweden has introduced double-digit growth last year
The online retail industry in Sweden was worth €8.24 billion at the end of 2019, according to Ecommerce News.
Despite the growth rate of Swedish e-commerce increased by 13%, it was still lower than it was in 2018 when the industry raised by 15%.
PostNord holding company stated in its annual report that with such a large proportion of total trading, a lower growth rate wasn’t unexpected. Earlier, they had predicted a 14% growth instead of 13%.
Swedish online pharmacy industry showed the strongest growth of 36% last year. On the other hand, books and the media industry grew only 1% in 2019.
The report unveiled that 70% of Swedes between 18 and 79 years old had shopped online at least one product during a month.