CDON is the leading marketplace in the Nordics, with nearly 1.8 million customers
According to Ecommerce News, CDON, the Nordic marketplace announced to move out of Qliro Group and become an independent company, while another retailer Nelly will remain. This way, Qliro Group will be renamed Nelly Group.
Qliro Group wanted to change its name to Nelly Group due to the fact that CDON has exceeded their expectations, whereas Nelly’s performance hasn’t been satisfactory.
As of 2019, the Nordic e-commerce group saw its net sales decrease from €309 million to €279 million, while the company’s operating profit totaled -€8.96 million.
The group is clearly less satisfied with the financial performance of online fashion retailer Nelly.