Instagram continues turning into the e-commerce platform
Instagram announced three new ways to discover new products, shop from brands and keep track of shopping inspiration in one place on Instagram. The new features include:
- Shopping collection — when you come across a must-have item, you can save it to your Shopping collection to revisit it later. It’s an easy way to keep your wish list up-to-date and store creative gift ideas for the holidays.
- Shop on business profiles — Instagram is testing a redesign of the Shop tab on business profiles so you can quickly view all the products featured in their shopping posts. When you visit a business profile, tap on the ‘Shop’ button to see their products, such as the item name, price, and the post featuring the item.
- Shopping in Feed videos — you can now shop in videos from brands. When you see a video in Feed from a brand you follow, tap the shopping icon in the bottom left corner to reveal the featured products and learn more about them.
Previously, the social network introduction of product stickers in Stories and a shopping channel in Explore.