Mastercard launches frictionless retail technology solutions
Mastercard announced a new suite of frictionless solutions for retailers to reimagine their physical shopping experience. They are called Shop Anywhere and AI-Powered Drive Through, and Mastercard claims they are applicable and adaptable to any retail environment – from restaurants to pharmacies.
Mastercard is deploying these new solutions with retailers and sport, entertainment, and hospitality partners including Circle K, Delaware North, Dunkin’, and White Castle.
The Shop Anywhere platform improves the speed of the shopper journey by eliminating existing points of friction through robust inventory and participating shopper analytics – offering consumers no wait, no checkout lines, and secure payments. Shop Anywhere can also give shoppers access to stores outside of normal opening hours if selected by the retailer, in addition to unique and exclusive merchandise. Shop Anywhere can be deployed across a range of physical spaces, such as shopping malls, airports, grocery stores, and apparel outlets. Mastercard is rolling out live pilots of the Shop Anywhere platform with several retail partners and beginning in October 2020:
The AI-Powered Drive Through platform can help quick-service restaurant brands transform their drive-through or drive-in interactions through vehicle recognition, voice ordering, and artificial intelligence. Consumers can receive personalized and dynamic menu offers based on historical purchasing trends either based on the store or the individual participating consumer. The solution also reduces friction within the ordering process by removing the need to wait for an employee to take an order, enabling staff to focus on order throughput.