Ridesharing service starts its new membership program

Lyft makes one more step towards expanding its platform

Lyft Pink program

Ridesharing service starts its new membership program. Source: shutterstock.com

Lyft launches a new membership program called ‘Lyft Pink’ to enable customers to take rides with preferred pricing.

Lyft Pink is purposed for riders taking more than 2 rides per week and looking to make the most of their time and money. Month membership subscription costs $19.99, at the same time allowing Lyft Pink riders to lock in 15% savings.

It includes unlimited car rides along with priority airport pickups. In addition to that, users are allowed to cancel rides three times per month if they rebook that within 15 minutes, and the company will cover all the fees. What is more, Lyft Pink will provide its clients with seasonal discounts and additional exclusive savings.

Users can also use 3 free 30-min bike or scooter rides per month.

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