UK AI platform for business raises €2.5 million

RevLifter wants to further develop the platform and expand further into the United States

Deals personalization platform raises €2.5 million. Source: shutterstock.com

RevLifter, a deals personalization platform from the United Kingdom, has raised 2.3 million pounds (2.56 million euros) in seed funding led by a group of investors. With the money, RevLifter wants to further develop the platform and expand further into the United States, Ecommerce News reports.

RevLifter offers an AI platform that wants to get rid off pre-planned, off-the-shelf deals for the masses. And instead of having customers search Google for discount codes with third-party voucher sites, the platform wants to offer personalized deals.

With RevLifter, e-commerce companies can set certain rules around personalized incentives to make deals more tailored to a customer’s need. Deals can, for example, be made based on the customer’s geo-location, the weather, the customer lifetime value or the knowledge of whether the user is a new or existing customer.

Currently, about 30% of the company’s revenue comes from the US, but in three years’ time, this should be around 70 percent as the company is looking to further expand its presence in the US. Not just because of the size of the market, but more because of the particular appetite American consumers have for deals and incentives, RevLifter explains.

RevLifter was founded two years ago and customers include Carphone Warehouse, HP, Puma, EE, Verizon, AT&T, AO and Clarks. The company says its influences over 10 million online shopping carts every day by powering extra revenue through personalized deals for 90 global brands.

SEE ALSO: Business personalization: do’s and don’ts

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