Let’s take a deep dive into the 5 types of marketing your business should consider employing to increase exposure
Starting a business is one thing but getting it off the ground is another. The success of any business is dependent upon the people who invest and interact with it. However, there’s also plenty of work that needs to be put into the methods in which you’re able to reach broader audiences.
Increasing your business’ exposure is no small feat, but with the right tips and tricks incorporated into your marketing strategy, you’ll be well on your way toward expanding your reach.
Let’s take a deep dive into the 5 types of marketing your business should consider employing to increase exposure.
1. Street Marketing
Whether you’re driving down the highway, catching a train, or just going for a morning walk in the city, odds are pretty likely that you’ll run into at least one advertisement. Be it a billboard poster, a flyer stapled to a pole, or a bus stop ad, you’re constantly being marketed to. It’s about time your business invested in some street marketing tactics, too.
Street marketing, also known as urban marketing, is an excellent way to promote your business on a localized scale—expanding your audience reach to those who occupy your area.
Street marketing can take a variety of forms, such as:
- Bench advertisements
- Bus/train stop posters
2. Invest in SEO
Short for Search Engine Optimization, SEO is one of the most important elements of modern digital marketing. With the right tactics in place, good SEO increases your business’ search engine visibility. A brand that employs good SEO tactics will appear on the first page of Google for their most relevant keywords—connecting curious searchers with your content and products.
While tackling and managing your company’s Google rankings can be pretty difficult without any formal training or SEO experience, there are plenty of professional SEO management services out there who can do the work for you.
3. Promotional Items
Trade shows, business events, marketing conferences, and networking gatherings are all outstanding opportunities to promote your brand, products, and services in a more interactive setting. Promotional items take many forms, be it customized battery banks, pop sockets, or Bluetooth speakers.
If you’re a restaurant owner, you may consider opting for promotional items that complement your products. From branded water bottles to metal straws, there are so many ways to cater to your audience with meaningful promotional items.
4. Influencer Marketing
Rather than marketing directly (and arbitrarily) to a large group of consumers, you can instead hire social media influencers to do the heavy lifting for you. An influencer is someone who has a large and loyal following. Because of their impressive engagement with their audience, influencers are the perfect candidates for expanding your business’ marketing reach.
Depending on your budget, you may or may not be able to afford some of the top influencers out there, but fortunately for you, there are thousands of other influencers who still have high follower counts and engagement levels that won’t demand as high of an upfront cost.
5. Contest Marketing
Everyone loves a good contest, especially when it’s low stakes and there’s next to nothing to lose. Hosting an online contest on one of your social media platforms, be it Facebook, Instagram, or Twitter, is a great way to get your existing clientele involved and reach out to newcomers who are interested in your brand.
A few social media contests you can experiment with include:
- Photo contests: Users submit a photo promoting your brand, tagging your profile, and using your specified hashtag—the randomly selected winner gets a free product or subscription!
- Caption contests: Users gain entry into these contests by leaving a comment on a picture you’ve posted with a funny caption. The comment with the most likes wins.
- Sweepstakes: This classic contest marketing tactic requires users to enter their email or comment on a post and tag 2-5 friends. The winner is randomly selected.
6. Social Media Advertising
Social media has drastically changed how businesses are able to market themselves. The importance of an online presence is crucial for any 21st-century business as it directly impacts the growth capacity of your company. With social media advertising strategies in place, you can interact with your customers, go through reviews of your business, and post all of the updates and information people want to know about. Be sure to equip yourself with a social media management software that allows you to stay on top of your strategies and gives you a comprehensive look at how your efforts are performing.
Which of these marketing tactics will you try? Let us know in the comments below!