Almost half of UK consumers shop for groceries online

More and more European consumers are buying fresh food products online

groceries shopping

Almost half of UK consumers shop for groceries online. Source:

According to Ecommerce News, 42% of British consumers would rather buy online, compared to 32% of those who prefer in-store shopping.

Amcor surveyed 1,000 online grocery shoppers in the UK, France, Germany, the Netherlands, and Sweden before the pandemic. In Europe alone, the online grocery market is expected to grow by 66% over 3 years. It is also expected that 70% of consumers will do their grocery shopping online by 2024.

The report also found that 6 out of 10 Europeans like to test fresh produce before buying it. This desire is particularly strong among 78% of French shoppers. At the same time, 77% of Germans like to buy produce from stores daily to avoid food waste.

Amcor also found that food subscriptions are gaining more popularity across Europe. Especially in the Netherlands, where Dutch shoppers subscribe to fruit, vegetables, and coffee (36%), and snacks (34%).

Meanwhile, 26% of respondents in the UK, Sweden, and the Netherlands have used a meal kit subscription.

Many consumers are still concerned about freshness and food waste – in a brick-and-mortar store, shoppers can visibly check the freshness of produce, meat, and dairy but this is more difficult with home delivery. Brands should opt for packaging that keeps food safe and fresh in transit and displays this freshness to reassure customersrn
Chris Fesen, marketing director Food at Amcor

We’ve reported that Bolt has announced the rollout of Bolt Food grocery delivery amid the COVID-19 lockdown.


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